Digital Marketer

JOB DESCRIPTION

Overview
As part of the Digital Marketing team you will be responsible for the execution of marketing tasks, projects and campaigns. This role will work closely with Hale Pule’s Marketing Lead.

About the role

The Digital Marketing role will provide a diverse range of tasks across Hale Pule’s digital landscape:

  • Execute digital marketing tasks, often campaign focused. 
  • Generate new, creative marketing and content ideas.
  • Plan, script and schedule Instagram and Sangha (private community) live events. 
  • Provide support for social media DMs.
  • Generate SEO-optimized content to rank high on search engines and increase Hale Pule’s visibility. 
  • Review and update existing material and collateral to identify opportunities for repurposing on other channels or in new formats. 
  • Support the Paid Advertising Co-ordinator with creative inputs.
  • Collaborate on the overall marketing strategy and goal definitions.
  • Analyze and interpret performance data for growth across our social channels.
  • Measuring and reporting on website focused key performance metrics including website traffic, website audience engagement, and bounce rates. 
  • Manage Hale Pule’s SEO and Google Analytics including reporting and opportunities.
  • Stay up-to-date with changes in all digital media platforms ensuring effectiveness.
  • Editing and proofreading content prior to posting.
  • Maintain creative excellence and consistent branding according to our Brand Manual.
  • Reports to Marketing Lead, the Operations Lead and Hale Pule Director, Myra Lewin.

About You

  • 3+ years experience in a similar digital marketing role.
  • A degree or certification in Marketing preferred.
  • Proficient in Google Analytics, Tag Manager, Search Console, Google My Business and general Google Workspace tools.
  • High level of experience in Shopify and Active Campaign.
  • Experience working with Monday.com, Canva, and MacOS preferred. 
  • Strong understanding of marketing fundamentals.
  • Strong organizational, planning, and project management skills.
  • Excellent writing and editing skills, advanced English is a must.
  • Broad marketing capabilities, including campaign planning, SEO, email and social media. 
  • Communicate clearly and openly with the ability to listen and respond thoughtfully in a variety of situations.
  • A solid sense of humor.
  • Solution-oriented rather than problem-focused.
  • Committed to ongoing study and practice in Ayurveda and Yoga with support from Myra and staff.

Benefits

  • Flexible hours.
  • Small highly collaborative team.
  • Access to Hale Pule products and offerings.
  • Opportunity to attend Hale Pule in-person events.
  • Annual Ayurvedic Consultation with a consultation team member, and Intuitive Energy Healing with Myra.
  • Bi-weekly live asana classes with Myra.
  • Opportunity for up-skilling or cross-skilling.

Terms of Retainer

Please note: This is a full time role however we are willing to consider part time candidates. If you are applying for a part time role please include this is your resume or cover letter.

  • Flexible schedule with some weekends, evenings, and early mornings required. Must be willing to accommodate time-zone differences in order to collaborate with the global Hale Pule team.
  • Willing to consider remote for the right candidate who has a willingness and ability to visit Bali to spend time with the Hale Pule team regularly. 
  • Please note, a remote working candidate must have a stable working location, stable internet connection and consistent access to a quiet work space. 

Applications close: Friday, June 7th, 2024 (Bali).

To apply, email your resume and cover letter to applications@halepule.com.